KO Media is a digital consultancy focused on strategies to maximize and optimize digital monetization.
I'm the founder of KO Media and currently Director of Performance at War Room, a Vancouver performance marketing agency. Over the last two decades I've worked almost exclusively on the revenue side of digital — programmatic, ad operations, monetization and growth.
Before War Room, I led digital ad operations at Daily Hive, ran mobile acquisition and monetization at LBC Studios, and spent four years teaching digital marketing part-time at RED Academy. Along the way I picked up a Bachelor of Commerce in Marketing from UNBC and a fair number of Google certifications.
Strategic leadership, process creation and campaign management for a Vancouver performance marketing agency.
Led digital advertising strategy and campaign execution for one of Canada's community media networks.
Rebuilt programmatic operations in-house with Google Ad Manager, shifting revenue mix from mostly direct sales to a majority-programmatic model — a 400% increase in programmatic revenue.
Ran mobile acquisition, ASO and rewarded-video monetization for Hempire, the world's largest mobile cannabis game.
Growth marketing and monetization for one of Vancouver's leading free-to-play mobile game studios.
Taught digital marketing curriculum part-time for four years, developing lectures and community partner programs.
Teaching digital marketing at Simon Fraser University.
Guest on Apptivate: App Marketing Explained, discussing how LBC Studios built influencer programs around Hempire, 2019.
Listen on Apple Podcasts →Featured for leading Daily Hive's shift to an in-house programmatic team built on Google Ad Manager.
Read the case study →Panelist at Canada's premier video marketing conference, alongside speakers from Hootsuite, Best Buy Canada and Buffer Festival.
Event details →Panelist at a Branch-hosted mobile marketing event in Vancouver, alongside PressReader and PayByPhone, 2018.
Event details →Byline in Briefed, exploring the early growth of influencer marketing as a channel, 2015.
Briefed, Nov 2015Contribution to BIV's Green Means Go magazine on ad blocking's impact on influencer strategy, 2015.
BIV, Aug 2015"Kevan consistently brought scale and performance to every campaign — a rare mix of technical skill and strong problem-solving."
"His command of digital marketing and eagerness to help others comes through clearly — a natural mentor and manager."
KEVAN O'BRIEN